₹120Cr Valuation
As Seen On Shark Tank India
( homegrown with pride ) Start your business at ₹1 Lakh
Founder

Founder's Journey

Bhupinder Madaan

The journey started at just 14 years old — with a dream, determination, and a small momo business. What began as a young entrepreneurial hustle soon evolved into the creation of Theka Coffee, a brand built on innovation, quality, and fearless ambition.

Known for exceptional product innovation and powerful marketing creativity, the founder has become a new-age entrepreneur trusted by many and admired by thousands. From inspiring audiences at prestigious institutions including IITs and IIMs to building a coffee movement loved across India, the journey continues to motivate aspiring entrepreneurs everywhere.

With one clear mission — to serve India the tastiest, boldest, and creamiest coffee experience — Theka Coffee is redefining how the country enjoys coffee.

Join the mission. Experience coffee like never before.

Bhupinder Madaan with Gabru mascot
Gabru Mascot

About Us

What began on the vibrant streets of Ahmedabad with a simple mission has now grown into one of India's most loved coffee movements. Theka Coffee was created to make freshly brewed coffee affordable and accessible for everyone — especially for people who were forced to settle for low-quality coffee because premium café experiences were too expensive.

Driven by passion, quality, and innovation, Theka Coffee quickly won hearts across the country. From one city to another, the love for bold flavors and freshly brewed coffee kept growing, helping the brand expand across India.

Today, Theka Coffee enters a new era with its Ready-To-Drink (RTD) coffee cans — bringing the same rich, creamy, and refreshing coffee experience anytime, anywhere.

Theka Coffee street stall experience
Pouring fresh Theka Coffee
The Opportunity

Why Theka Works

Positioned at the intersection of India's premium coffee culture and the rising demand for convenient ready-to-drink beverages.

Premium Coffee Culture Is Growing Rapidly

India's coffee market is witnessing a strong shift toward premium experiences — especially among urban consumers who are becoming more quality-conscious and brand-driven.

Gen Z Rapidly Shifting To RTD Coffee

Young consumers are increasingly choosing Ready-to-Drink coffee for its convenience, portability, and lifestyle appeal — making it one of the fastest-growing beverage categories.

Convenience + Real Café-Like Taste

Modern consumers want products that fit into their busy routines without compromising on flavour. Theka delivers a smooth café-style coffee experience in an easy grab-and-go format.

Affordable Premium — Best Of Both Worlds

Theka bridges the gap between expensive café beverages and low-quality mass-market drinks — offering a premium feel at a highly accessible ₹50 price point.

Massive Untapped Distribution Opportunity

With India's RTD coffee distribution still largely untapped, Theka has strong growth opportunities across retail, supermarkets, cafés, quick-commerce, and modern trade.

RTD Coffee

probably the best coffee u ever had

Standing Out Boldly On Every Shelf.

Palangtod Coffee

Palangtod Coffee

Hazelnut Coffee

Hazelnut Coffee

Chocolate Milkshake

Chocolate Milkshake

Premium Sourcing

Our Coffee Beans

At Theka Coffee, quality begins at the source. We carefully procure only 100% Arabica coffee beans, blended with select natural beans to create a rich, smooth, and flavorful experience in every sip.

Grown at altitudes above 4,000 feet, these premium beans are sourced from some of the finest coffee-growing regions in India. The high-altitude cultivation enhances the aroma, depth, and character of the coffee, delivering a bold yet balanced taste that stands out.

Every cup is crafted to offer a creamy texture, intense flavor, and unmatched freshness — because great coffee starts with exceptional beans.

Founder inspecting freshly roasted coffee beans at Theka's roasting facility
🦈 Shark Tank India

As Seen On Shark Tank India

The Sharks Couldn't Stop Sipping.

Vineeta Singh

"Main is coffee ko apne mug mein daal dungi, main de nahi rahi wapis."

Vineeta Singh
Co-Founder, Sugar Cosmetics
Namita Thapar

"Amazing, your coffee is very delicious."

Namita Thapar
Emcure Pharmaceuticals
Ghazal Alagh

"Aapne jo brand craft kia hai, brand ki tonality boht badhiya hai, attention grab karta hai."

Ghazal Alagh
Co-Founder, MamaEarth
Piyush Bansal

"Coffee is very good."

Piyush Bansal
Founder, Lenskart
Press & Media

Theka In The News

In the News. Everywhere.

Aaj Tak

Shark Tank India mein teen lakh se zyada ki deal — Theka Coffee's incredible Shark Tank journey in the spotlight.

↗
The Indian Express

After being 'rejected' on Shark Tank India, Theka Coffee founder opens up about going from ₹5 crore valuation to ₹120 crore.

↗
YourStory.com

YourStory UNCUT: How Theka Coffee went from shutting shop to partnering with Reliance — the full story.

↗
By The Numbers

The Numbers Speak

Massive youth recall and growing every single day.

59.3K+ Instagram Followers
100M+ Approximate Total Reach
₹120Cr Current Valuation
Business Opportunity

Start Your Business With Just ₹1 Lakh

We're looking for Distributors, Super Stockists & Micro Distributors across India.

Why Partner With Theka?

  • 📈
    High Growth Category RTD Coffee is booming. Get in early and ride the wave of one of India's fastest growing FMCG segments.
  • ❄️
    No Cold Chain Required Zero investment in refrigeration. Easy storage, easy distribution — anywhere in India.
  • 👁️
    Strong Shelf Visibility Bold, distinctive packaging stands out on any shelf and drives impulse purchases.
  • 📦
    6 Month Shelf Life No pressure on fast movement. Long shelf life means lower risk for your business.
  • 🦈
    Shark Tank Backed Brand Nationally recognized with massive media recall — a brand that practically sells itself.

Apply to Become a Distributor

Fill in your details and our team will get back to you within 24 hours.

⚠️ Limited distribution slots available per city. Apply now.

Get In Touch

Contact Us

Reach out for distributor enquiries, partnerships, or general questions.

📦 Distributor Enquiries

distributor@thekacoffee.com +91-XXXXXXXXXX

✉️ General Enquiries

hello@thekacoffee.com

For press, media, and brand collaboration.

📍 Find Us

Theka Coffee HQ,
India

Instagram: @thekacoffee